← Jo Builds

Stop paying £140 a month
for a report you can't read.

Paste your website below. In under a minute you'll know exactly what's costing you customers — in plain English, not marketing jargon.

Free to check. Full report is a one-off £15.

— out of 100

See exactly what to fix

The full report breaks down every check above — what's wrong, why it matters, and what to do about it. Sent straight to your inbox too (check junk if it doesn't show up in a couple of minutes).

One-off payment — £15

Curious how you compare?

Paste in a competitor's website and we'll run the same free check on it.

What the website checkup actually checks

Six things that decide whether visitors turn into customers — no dashboards, no jargon, just what's actually broken.

Speed

How fast your site loads on mobile and desktop — most visitors leave a slow site within seconds.

Mobile friendliness

Whether your site actually works properly on a phone, since most visitors will be on one.

Trust & security

HTTPS, insecure content, and small details that make a site look finished and trustworthy.

Findability

Whether Google can properly understand and show your site in search results.

Turning visitors into customers

A visible phone number, a clear call to action, and a way to actually get in touch.

AI search readiness

Whether ChatGPT, Perplexity and similar tools can actually read your site — increasingly where customers look first.

Frequently asked questions

Is the website checkup really free?

Yes. Running the check and seeing your overall score and category results is completely free. You only pay if you want the full, detailed report with specific fixes for every issue found.

How much does the full report cost?

The full report is a one-off payment of £15 (or $19 outside the UK) — not a monthly subscription. It's emailed to you as well as shown on screen straight after payment.

How is this different from tools like Semrush or Ahrefs?

Tools like Semrush and Ahrefs are built for marketers and agencies, priced for them too, and full of technical jargon most business owners don't need. This tool checks the handful of things that actually affect whether a small business website turns visitors into customers, explained in plain English.

How long does the checkup take?

Under a minute. Paste in your website address above and the results appear automatically.